Jd`s marketing strategy and business model analysis

HIGHLIGHTS

  • Who: Shicheng Liao and collaborators from the Chenzhou No, Middle School, Hunan, China have published the Article: JD`s Marketing Strategy and Business Model Analysis, in the : Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

SUMMARY

    The conclusion is that the excellent flexibility and flexibility of JD`s digital supply chain has shown significant advantages in the epidemic. Market strategy analysis based on 4C and inventory of physical stores and JD Convenience GO, and store owners can manage goods, money, and customers through a mobile phone. Jingdong`s brand . . .

     

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