HIGHLIGHTS
- What: To further develop a psychology of cryptocurrency adopters, the authors propose that involvement with this new form of finance resonates with value motivational goals in people, which precede behavior, theory suggests (Schwartz, 2012). The authors propose that a value preference for openness-to-change will be associated with the adoption of cryptocurrencies. The authors explore cryptocurrency adoption considering the attitudinal and perceived behavioral control strands leading to behavior, as stated in the TPB. This research proposes that cryptocurrency adoption with the associated environmental, financial, and legal concerns reflect generalist existential needs of individuals that inform their . . .
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