HIGHLIGHTS
- What: Brand marketing via social media has become an unavoidable and prevalent trend in today`s world.
- Who: Mengfei Chen from the School of Textile Science and Engineering, Tianjin University of Technology, Tianjin, China have published the research work: Brand Marketing Strategies under Social Media, in the : Proceedings of the 2nd International Conference on Management Research and Economic Development of 93/01/2001
SUMMARY
Aims to offer practical recommendations to brand manufacturers on effectively utilizing social media platforms to enhance brand awareness and foster consumer loyalty. It aspires to contribute to . . .
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