HIGHLIGHTS
- What: This study has provided an in-depth examination of Netflix`s business model with a primary focus on its utilization of data analytics in formulating content provision strategies and enhancing customer engagement.
- Who: Engagement et al. from the College of Business and Public Management, Wenzhou-Kean University, Wenzhou, China have published the paper: Business Model Analysis of Netflix, in the : Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- How: As a result the findings that the authors uncovered from the investigation will not only constitute a significant contribution . . .
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