Exploring differences in automotive logo design between chinese and western cultures based on hofstedes cultural dimensions theory

HIGHLIGHTS

• What: The cultural differences between East and West have significant impacts on automotive logo design.
• Who: Hofstede`s cultural dimensions theory et al. from the Lingnan University, Castle Peak Road, Tuen Mun, Hong Kong, China have published the article: Exploring Differences in Automotive Logo Design Between Chinese and Western Cultures Based on Hofstede’s Cultural Dimensions Theory, in the : Proceedings of the 3rd International Conference on Literature, Language, and Culture Development
• How: Well-known automotive brand cases in the market are cited for analysis. the disparities in and this paper proposes that through . . .
  

   

  

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