HIGHLIGHTS
- What: This study investigates the showrooming phenomenon wherein consumers physically inspect products at brick-and-mortar stores before making online purchases. The focus of this section primarily centers on conducting a comprehensive literature review, aiming to dissect the paramount role of price comparison in driving the showrooming phenomenon.
- Who: Zhuohan Wang from the Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo have published the Article: A Literature Review of Showrooming Phenomenon: Causes and Implications, in the : Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
SUMMARY
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