HIGHLIGHTS
- What: The study aimed to understand how sustainable marketing can change customer behaviour and attitudes towards cosmetic skincare products and practices. This study proposes a conceptual framework to explain the factors influencing consumers` green consumption behaviour.
- Who: Jinduo, Yang and Mehrunishah Begum, Bathusha Hamid from the Graduate School of Business, Segi University, Kota Damansara, Petaling Jaya, Malaysia have published the research: Sustainable Beauty: A Conceptual Paper of How Sustainable Marketing Impact Consumer Behaviour in the Cosmetic Industry, in the : Proceedings of the 2nd International Conference on Management Research and Economic Development
- How: Wang . . .
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