HIGHLIGHTS
- What: Considering the current market situation this analysis aims to provide insights and explore potential pathways for traditional film and television companies` digital transformation.
- Who: Disney corporate, behavior and Xiaohan, Jiang from the Communication University of China, Dingfuzhuang, Chaoyang District, Beijing have published the Article: Research on Disney`s Streaming Media Industry Behavior under the Digital Transformation, in the : Proceedings of the 3rd International Conference on Business and Policy Studies
- How: By combing and reviewing Disney`s causal experience in market behavior this paper proposes the following directions in view of the current . . .
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