HIGHLIGHTS
- What: The aim of this research was to explore how Pinduoduo surpassed Alibaba in U.S. stock market capitalization. The analysis shows that Temu` s advertising investment in promotion product discounts and after-sales services for products has caused Pinduoduo` s stock market to rise. The aim of the research is to ascertain the underlying business model factors that have contributed to the abrupt surge in Pinduoduo` s market valuation.
- Who: Zhuoyan Liu from the Facility of Social Sciences and Law, University of Bristol, Bristol, United Kingdom have published the Article: Analyzing the Reasons for . . .
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