HIGHLIGHTS
- What: And by aiming for a luxury model, the main goal is to attract a new group of customers.
- Who: Zhongkai Yu from the College of Business and Public Management, Wenzhou-Kean University, Wenzhou, China have published the article: A Financial Analysis of the Mercedes-Benz Group, in the : Proceedings of the 2nd International Conference on Management Research and Economic Development
- Future: To sum up Mercedes-Benz Group through its own innovative ability and brand strength will slowly reduce geographical differences through product localization and transform its products into luxury products in the . . .
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