The impact of the bursting new energy vehicle market on the traditional fuel vehicle industry – the case of audi

HIGHLIGHTS

  • What: The aim of this study is to assess how Audi is responding to this transition with particular emphasis on its strategy of embracing in the face of increased competition and changing consumer preferences. Through a comprehensive literature review analysis of Audi`s financial reports and sales data this study provides insights into Audi`s investment in the pace of model launches and sales of hybrid and all-electric The introduction of government policies is one of the main reasons for the rapid growth of the new energy vehicle industry.
  • Who: New Energy Vehicles (NEVs . . .

     

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