HIGHLIGHTS
- What: There is a shift in culture towards OTT platforms; this research provides valuable insights into the evolving landscape of the entertainment industry, crucial to professionals for navigating the industry effectively. The study focuses on data from 1930 to present day to capture trends in film profitability and distribution, and box office revenues and film distribution patterns were extracted from databases such as Statista and Numbers. The influence of video streaming has driven theatres to focus on blockbuster films and enhanced viewing experiences to attract audiences, one of the main reasons consumers still go to theatres, demonstrating . . .
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