Young consumers’ satisfaction and intention in sharing economy using the case of airbnb

HIGHLIGHTS

• What: The aim of this thesis is to have a deep understanding of what motivates young consumer motivation and intention in participating in the sharing economy. 3.3.1 Results of Identification of the Main Motivations of Young Consumers in Choosing Airbnb Instead of Traditional Hospitality Industry The study concluded that the most influential motivation is the fact that the respondents are mostly online.
• Who: Yue Xu from the School of Economics, Hubei Business College, Wuhan, Hubei, China have published the research work: Original Paper, in the Journal: (JOURNAL)
• How: In ensuring these . . .
  

   

  

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