HIGHLIGHTS
- What: This study examines the transformative effects of technologies on the exhibition industry highlighting the integration of_(VR) (AR) and hybrid models that blend online and offline elements. In the exploration of the exhibition industry`s transformation under technological influence, this study has highlighted the substantial shifts caused by digital innovation, particularly through the integration of online and offline platforms.
- Who: Digital Transformation and collaborators from the Hangzhou City University, UW, Hangzhou, China have published the paper: The Fusion of Virtual and Reality: The Innovation Road of Exhibition Industry Driven by Science and Technology, in . . .
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