HIGHLIGHTS
- who: Mark Conner from the Goethe University Frankfurt, Germany have published the research work: Understanding the intention-behavior gap: The role of intention strength, in the Journal: (JOURNAL)
- what: It is the latter that are the main focus here. Reviews suggest values at the lower end of this range for studies focusing on physical activity (18% variance in Hagger et_al, 2002; 20% in McEachan et_al, 2011). In general, this research shows that stronger attitudes are more resistant to efforts to change them (Eagly and Chaiken, 1995) and have greater impact on the processing of attitude . . .
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