Labels as nudges? an experimental study of car eco-labels

HIGHLIGHTS

  • who: Cristiano Codagnone from the Università degli Studi di Milano, Milan, Italy have published the Article: Labels as nudges? An experimental study of car eco-labels, in the Journal: (JOURNAL)
  • what: This article presents the results of a laboratory experiment and an online multi-country experiment testing the effect of motor vehicle eco-labels on consumers. For this study, promotional material is a graphic artefact (not written text only, but not a video) that may appear in different media (point of sale leaflets, advertising in magazines and newspapers, online advertising, etc., except television) promoting a . . .

     

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