Online retailer’s contingent free-shipping decisions under large-scale promotions considering delayed delivery

HIGHLIGHTS

  • who: Xiaxia Ma et al. from the School of Economics and Management, Beijing Jiaotong University, Beijing, China have published the research: Online Retailer’s Contingent Free-Shipping Decisions under Large-Scale Promotions Considering Delayed Delivery, in the Journal: Sustainability 2022, 14, 10773. of /2022/
  • what: To alleviate these consequences in this paper the authors provide a new contingent free shipping policy with (DD-CFS) for an online retailer during and study its CFS threshold decisions consumers' different sensitivities to time delays. the authors start by analyzing a consumer's purchasing decision based on consumer utility . . .

     

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