HIGHLIGHTS
- who: SIJDEB and colleagues from the You Watch, You Give, and You Engage: A Study of Live Streaming Practices in China have published the research: SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS, in the Journal: (JOURNAL)
- what: The aim of this study is to empirically prove the influence of live streaming experience to online shopping decisions on social media through trust. This research has found that live streaming in Instagram is the most popular feature for the respondent to do online shopping.
- how: Research clothe is the suitable product that should be . . .
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