Focus meets motivation: when regulatory focus aligns with approach/avoidance motivation in creative processes

HIGHLIGHTS

  • who: Christina Mühlberger from the Durham University, United Kingdom have published the paper: Focus meets motivation: When regulatory focus aligns with approach/avoidance motivation in creative processes, in the Journal: (JOURNAL)
  • what: At the end of the project, only Alex and Caroline behave as expected: Alex is energized and determined to come up with good concepts, focuses on approaching superior ideas, and comes up with a lot of ideas. With this article, the authors provide explanations for this finding. More concretely, the authors investigate whether a promotion focus and approach motivation together or a . . .

     

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