Desired, perceived, and achieved sustainability: trade-offs in strategic and operational packaging development

HIGHLIGHTS

  • who: Bjorn de Koeijer and colleagues from the Top Institute Food and Nutrition, POBox, AN Wageningen, The Netherlands Division of Machine Design, Department of Management and Engineering, Linköping University have published the Article: Desired, Perceived, and Achieved Sustainability: Trade-Offs in Strategic and Operational Packaging Development, in the Journal: (JOURNAL)
  • what: The research is conducted by means of a qualitative approach consisting of semi-structured interviews with individual packaging development team members complemented with a newly developed visualization tool. Next, the paper describes the main findings of the qualitative research within product-packaging development . . .

     

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