An analysis of awe evoked by covid-19 on green purchasing behavior: a dual-path effect of approach-avoidance motivation

HIGHLIGHTS

  • who: Xiaodong Guo and Wei Zhang from the Shandong Normal University, China have published the paper: An analysis of awe evoked by COVID-19 on green purchasing behavior: A dual-path effect of approach-avoidance motivation, in the Journal: (JOURNAL)
  • what: The ApproachAvoidance Framework systematically summarizes the two basic response patterns and points out that specific stimuli will lead to approach motivation or avoidance motivation (Nifadkar et_al, 2012; Ferris et_al, 2013). Considering the particularity of the COVID-19 pandemic inducing individuals' sense of awe, approach motivation in this study specifically refers to prosocial motivation, and . . .

     

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