HIGHLIGHTS
- who: Cómo citar Zarta Rojas and colleagues from the Universidad El BosqueColombia have published the Article: Artículo reflexión citar: (2022), in the Journal: (JOURNAL)
- what: The perspective from which the analysis is intended is that of the schizoid, nomadic and rhizomatic, proposed by Deleuze and Guattari.
SUMMARY
This Article aims to reflect and discuss some fundamental issues of Comprehensive Strategic Communications (CSC). The text presents the difference between CSC and Coaching; the question of transdisciplinarity; and, finally, the ethical-political implications of CSC in the contemporary era. The . . .
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