HIGHLIGHTS
- who: Cáncer and colleagues from the RRPPpor la Universidad Sevilla, es Profesora Titular Universidad la Facultad la have published the article: Revista de Comunicación y Salud, 2023, No.13, 42-62. Editado por Cátedra de Comunicación y Salud ISSN: 2173-1675 Enviado 19/05/2022, in the Journal: (JOURNAL)
- what: This study analyses the impact and effectiveness of cancer disease advertisements on the Spanish public when they make use of different emotional advertising strategies. A bibliographical review of the evolution of advertising since its beginnings has been carried out and a . . .
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