HIGHLIGHTS
- who: Athanasios Polyportis from the Department of Marketing and Communication, Athens University of Economics and Business, Athens, Greece have published the research: Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty, in the Journal: (JOURNAL)
- what: Because people are ordinarily involved in hedonic forecasts of both positive and negative events, the authors examine if the hypothesized effects can be generalized for both positive (pleasant) and negative (unpleasant) utilities. This article makes two key contributions by_(1) unveiling the effect of certainty-uncertainty, as a key appraisal dimension of incidental emotions, on predicted utility during . . .
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