HIGHLIGHTS
- who: Asif Ali Safeer from the RMIT University, Vietnam Liaoning University, China have published the paper: Role of social media marketing activities in China`s e-commerce industry: A stimulus organism response theory context, in the Journal: IPMA results presentation.
- what: E-commerce is a growing area that covers the direct and indirect purchasing, selling, and trading of products and Frontiers in Psychology frontiersin.org 10.3389/fpsyg.2022.941058 Drawing from the literature, the authors propose that the S-O-R theory is the best fit for the proposed model. To organize this study . . .
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