Can bonus packs mislead consumers? a demonstration of how behavioural consumer research can inform unfair commercial practices law on the example of the ecj’s mars judgement

HIGHLIGHTS

• who: Kai P. Purnhagen from the in the package, such as in the Mars caseThe Mars case serves as a standard reference in EU have published the paper: Can Bonus Packs Mislead Consumers? A Demonstration of How Behavioural Consumer Research Can Inform Unfair Commercial Practices Law on the Example of the ECJ’s Mars Judgement, in the Journal: (JOURNAL) of 25/Oct/2011
• what: This study investigates perceptions of containing an oversized indication of the Bextra^ volume in the package such as in the Mars case. The Mars case serves as standard reference in EU . . .
  

   

  

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