HIGHLIGHTS
- who: Yan You from the Department of Business English, School of Foreign Languages, Hainan Normal University, Haikou, China, Department of have published the article: Research on the Influence Path of Online Consumers' Purchase Decision Based on Commitment and Trust Theory, in the Journal: (JOURNAL)
- how: In the pre-survey 142 valid questionnaires were collected. In this study confirmatory factor analysis was used to test the degree of fit between the actual collection data of the questionnaire scale and the factor structure model and whether the index variables can be effectively used as latent variables. The . . .
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