HIGHLIGHTS
- who: Jan Willem Bolderdijk from the Department of Marketing, University of Groningen, Groningen, Netherlands, Department of Economics and Business, Pompeu Fabra University, Barcelona, Spain have published the research work: When Do Morally Motivated Innovators Elicit Inspiration Instead of Irritation?, in the Journal: (JOURNAL)
- what: The study employed a 2 (innovator motivation type: moral vs. self-interested) × 2 (observer: self-involved vs. neutral) between subjects design. The survey was distributed via Facebook to make sure that only experienced Facebook users, who are used to similar invitations, would participate in the study. Although the authors have no . . .
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