Paying for the greater good?—what information matters for beijing consumers’ willingness to pay for plant-based meat?

HIGHLIGHTS

• who: Hongsha Wang and collaborators from the College of Economics and Management, China Agricultural University, Beijing, China have published the article: Paying for the Greater Good?—What Information Matters for Beijing Consumers’ Willingness to Pay for Plant-Based Meat?, in the Journal: Foods 2022, 11, 2460. of /2022/
• what: To fill this gap, this study investigates consumers' preferences for plant-based meat products (burgers) in Beijing based on a Discrete Choice Experiment (DCE) involving 526 consumers, with particular attention paid to the role of information. Beijing was chosen as the study area for a number . . .
  

   

  

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