HIGHLIGHTS
- who: from the (UNIVERSITY) have published the Article: Medijų auditorijų aktyvumo raiška daugiaterpėje medijų aplinkoje, in the Journal: (JOURNAL)
- what: The aim of this article is to present the research of the Lithuanian media users which revealed that audience activity and selectivity gain new shapes in the multimedia environment. If in the era of traditional mass communication, activity was primarily understood as selection performed by media users of what and when should be used, nowadays this activity has obtained new shapes.
SUMMARY
Tačiau auditorijos studijos susitelkia į tai, kas . . .
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