HIGHLIGHTS
- who: Juan Sánchez-Fernández and colleagues from the Department of Marketing and Market Research, University of Granada, Granada, Spain have published the paper: Consumer Neuroscience Techniques in Advertising Research:A Bibliometric Citation Analysis, in the Journal: Sustainability 2021, 1589 of /2021/
- what: The authors aimed to answer the four research questions by implementing a bibliometric analysis that combined: a comprehensive empirical review of research on advertising research that applied neuroimaging techniques and performance analysis tools. In the first step, the authors focused on the number of cites of the publications, the category of . . .
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