Forecasting model: the case of the pharmaceutical retail

HIGHLIGHTS

  • who: Aurelija Burinskiene from the DepartmentUniversity, Vilnius, Lithuania have published the paper: Forecasting Model: The Case of the Pharmaceutical Retail, in the Journal: (JOURNAL)
  • what: The study focuses on a short term period but a long-term perspective could be researched in case of necessity. The results of the study show that the application of Holt-Winters Multiplicative method helps to improve the forecast weekly, where one of ten products is in shortage. The paper presents the forecasting model, which is dependent on four different approaches representing the divisions of the pharmacy chain. The article . . .

     

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