Udk: 339.13 originalni naučni članak measuring the impact of the covid-19 pandemic on the marketing industry of serbia

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  • who: Survey and collaborators from the (UNIVERSITY) have published the research: UDK: 339.13 Originalni naučni članak Measuring the Impact of the Covid-19 Pandemic on the Marketing Industry of Serbia, in the Journal: (JOURNAL) of 31/Dec/2019
  • what: The aim of this exploratory study is to examine the impact of COVID-19 on the marketing industry in Based on the variables generated from critical topics on marketing and the pandemic from the papers presented in the Literature Review section the authors created a seven-point Likert-type research scale entitled "Pandemic Impact . . .

     

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