Food sci. technol, campinas, 42, e42422, 2022 1 food science and technology issn 0101-2061 (print)

HIGHLIGHTS

• who: (Print and colleagues from the Trust, price sensitivity and consumers' organic purchasing behaviour in China have published the research work: Food Sci. Technol, Campinas, 42, e42422, 2022 1 Food Science and Technology ISSN 0101-2061 (Print), in the Journal: (JOURNAL)
• what: The model proposes that attitudes, subjective norms, and perceived behaviour control (PBC) determine the individual's intentions, which in turn leads to behaviour (Ajzen, 1991). The authors propose the following hypothesis: H6: Price sensitivity has a negative impact on OFP. None of the above studies focused on Food Sci. PLS-SEM was chosen . . .
  

   

  

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