HIGHLIGHTS
- who: Family business brand et al. from the Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Innsbruck, Austria have published the article: Beauty lies in the eye of the beholder: interpretations of the family business brand, in the Journal: (JOURNAL)
- what: Drawing on and stakeholder marketing theory the purpose of this study was to provide in-depth insights into knowledge dynamics related to the so-called across different stakeholder perspectives. Third, by contrasting the findings relating to the two stakeholder perspectives, this study provides detailed insights into the overlaps, differences and potential tensions . . .
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