It’s only fair: blood donors are more sensitive to violations of

HIGHLIGHTS

• who: Ferguson Eamonn from the SchoolUniversity of Nottingham, RD UK have published the research: It’s Only Fair: Blood Donors are More Sensitive to Violations of, in the Journal: (JOURNAL)
• how: To provide initial validity for the distinction between reciprocal and distributive fairness the authors applied Principal Axis Factor (PAF) analysis with oblique rotation to the 5 fairness items the authors designed.

SUMMARY

The design of effective donor recruitment campaigns requires an accurate understanding of donor motivations. This requires cross-validation of theoretically derived, psychometrically assessed motivations with behavioural preferences. Theoretical . . .

 



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