HIGHLIGHTS
- who: Yi-Chun Ou from the Department of Marketing, Faculty of Economics and Business, University of Groningen, , AV Groningen, The Netherlands have published the paper: The effects of customer equity drivers on loyalty across services industries and firms, in the Journal: (JOURNAL)
- what: This study provides three contributions to the extant literature. At the industry level, the authors provide more insight into how firms should adapt CEDs to their industry environment to enhance loyalty intentions. In Web Appendix A, the authors further outline the similarities and differences between this study and Ou et_al . also indicates . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.