HIGHLIGHTS
- who: Motives and collaborators from the Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia have published the research: The Determinants of Life Insurance Demand: A Focus on Saving Motives and Financial Literacy, in the Journal: (JOURNAL)
- what: This study employed a non-probability sampling method whereby data was collected on a sample of 259 life insurance policy holders of five major life insurance companies in Kuala Lumpur Malaysia. This study examined the determinants of life insurance demand, namely, socio-demographic variables, saving motives and financial literacy. This study shows that education level . . .

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