HIGHLIGHTS
- who: David Gouvea from the utora Universidade have published the paper: GESTu00c3O DA COOPERAu00c7u00c3O EMPRESA-UNIVERSIDADE NAS MULTINACIONAIS BRASILEIRAS, in the Journal: (JOURNAL)
- what: The aim of this study was to investigate how help to promote and develop the between companies and their customers. The first phase of the analysis sought to understand the company`s strategic objectives in relation to its and the tools used to establish and develop relationships with their customers.
- how: To achieve this objective the authors developed an exploratory research based single case study.
SUMMARY
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