HIGHLIGHTS
- who: Sarah G., Alzahrani and Lauren (Reiter), Copeland from the King Abdulaziz University, Jeddah, Saudi Arabia have published the research work: The Need for Uniqueness among Gulf Cooperation Council Countriesu2019 Consumers: A Cross-Culture Study, in the Journal: (JOURNAL)
- what: Need for uniqueness was considered imperative moving forward in future studies regarding better understanding of how to market to generation Y. Therefore, this study aims to understand how consumers within the GCCC are different in their need for uniqueness by applying Hofstede and amp; Hofsted`s model of national culture (Hofstede MNC). Currently, limited apparel . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.