Anticipatory mechanisms and techniques in … bulgarian and british ads and their applications in the english language classroom

HIGHLIGHTS

• who: Rumyana, Todorova and Zlatko, Todorov from the Advertising as a type of media discourse abounds in all sorts of topics and constructions suitable for work in classAdvertisements are especially prolific for culture specific discussions as they create, transform and impose familiar models of the world and images not only on the society they originate from, but on other identical, similar, or at times, even different societies or communities, and also presuppose the branding of those models, images and situations which at a later stage can be easily recognized. As for the foreign language classroom, they serve . . .
  

   

  

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