HIGHLIGHTS
- who: Popova Olga I. and Stepanova Ekaterina V. from the Advertising Multinational Companies In Russia State University, Universitetskiy Av, Russia have published the research work: Translation And Localization Strategies In Automotive Advertising Of Multinational Companies In Russia, in the Journal: (JOURNAL)
- what: The paper focuses on such concepts advertising and localization as adoption strategies alongside such processes globalization internationalization and standardization. The work presents examples source texts in French and localized texts in Russian with subsequent translation into English and their linguistic analysis. The analysis shows that standardization-marketing strategies are coherent with partial adaptation . . .
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