Pricing decisions in dual-channel supply chain considering different fairness preferences and low-carbon advertising level

HIGHLIGHTS

  • who: Hong Huo and collaborators from the School of Management, Harbin University of Commerce, Harbin, China have published the research: Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level, in the Journal: Discrete Dynamics in Nature and Society of 20/09/2022
  • what: The authors explore the impact of absolute fairness concerns behavior on pricing strategies of dual-channel supply chain members. The authors compare and analyze retail prices, sales volumes, and profits of online retailers and oufb04ine stores under four decision models and examine the impact of . . .

     

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