HIGHLIGHTS
- who: Abstrak and collaborators from the (UNIVERSITY) have published the article: Jurnal Rekayasa Sistem Industri, in the Journal: (JOURNAL)
- what: The aim of this paper is to study factors affecting customer intention to adopt Online Grocery Shopping (OGS) technology. is a service provided by supermarket which enables customers to purchase groceries online. The model is evaluated using partial least square structural equation modeling (PLS-SEM) based on 108 valid data collected from supermarket customers. The study proposes several recommendations for supermarket managers to improve the adoption of
- future: A theoretical extension of the . . .
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