HIGHLIGHTS
- who: JPPM from the (UNIVERSITY) have published the research: Socialization of the Utilization of Google Sites as a Promotional Media for Lasak Donuts in Medan City, in the Journal: (JOURNAL) of July/11,/2010
- what: Based on the Article, the researcher learned that cross-cultural marketing activities are not marketing activities that are directed directly at individualistic audiences, this form of marketing is used by marketers by utilizing cultural similarities that are arbitrary (mutual agreement) and mutually recognized to communicate with audiences. 3) Content This aspect will be the main focus of attention of the . . .

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