Online explainer videos: features, benefits, and effects

HIGHLIGHTS

  • who: Anna Schorn from the University of Porto, Portugal United States have published the paper: Online explainer videos: Features, benefits, and effects, in the Journal: (JOURNAL)
  • what: The aim is to explain something: they focus on the why rather than the how to.
  • future: While explainer videos appear to be more than an important learning or teaching tool academic research appears to lag behind and there is a need for studies regarding persuasive effects of explainer videos in informal situations. Future studies could investigate to what extent features of explainer videos (e_g storytelling . . .

     

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