HIGHLIGHTS
- who: Manel Jimu00e9nez-Morales and Marta Lopera-Mu00e1rmol from the CINEMA Research Group, Pompeu Fabra University, Barcelona, Spain have published the research: Greening and Celebrification: The New Dimension of Celebrities through Green Production Advocacy, in the Journal: Sustainability 2022, 14, 16843. of /2022/
- what: In this chapter, the authors use McCurdy`s notion, and the authors propose a denomination for these two-fold actions of interest for celebrities.
- how: The following diagram summarizes how movements are developed to create a climate of opinion and a particular zeitgeist in the field of green shooting . . .
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