Additional marketing responses to a tax on sugar- sweetened beverages

HIGHLIGHTS

• who: Commentary and colleagues from the Monash Business School, Monash University, Caulfield East, VIC, AustraliaThe University of Sydney Business School, The University of Sydney, Sydney, NSW, Australia. School of Public Health, University of Queensland, Herston, QLD, Australia. , have published the Article: Additional Marketing Responses to a Tax on Sugar- Sweetened Beverages, in the Journal: (JOURNAL) of 14/Nov/2022
• what: The authors propose future research examine the full strategic marketing process, or model of value creation, specifically examining the importance of consumer behavior in developing marketing programs and in response to the marketing mix levers . . .
  

   

  

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