A transaction frequency based trust for e-commerce

HIGHLIGHTS

  • who: Tech Science Press and colleagues from the School of Applied Foreign Languages, Zhejiang Yuexiu University, Shaoxing, China have published the paper: A Transaction Frequency Based Trust for E-Commerce, in the Journal: (JOURNAL)
  • what: The main contribution of this study is that a transaction frequency based trust for Ecommerce is proposed to address the trust problems. This research has certain significance for enterprises to choose appropriate partners in E-commerce and solve the trust problem in cooperation. The aim of setting different w1 and w2 values is to adjust the weight of direct trust . . .

     

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