HIGHLIGHTS
- who: Tingting Tang from the School of Management, University of Science and Technology of China, Hefei, Anhui, People`s Republic of have published the Article: Introducing P2P service to a B2C sharing platform: A hybrid sharing mode, in the Journal: PLOS ONE of July/19,/2022
- what: The authors determine the optimal pricing strategies of the OEM and sharing platform in B2C mode and in hybrid mode. This research shows that launching new products later than competitors is often a dominant strategy for companies. The research analyzes why a B2C sharing platform introduces P2P sharing . . .
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